What do we want you to do as brand manager?
Working within the Sales and Marketing team, you will be responsible for managing all of the brands currently owned by Duerr’s. These are currently Duerr’s, Hi-PRO and Peamutt. No doubt, you will also be asked to help on other brands we work with, particularly Whole Earth and Ocean Spray, and occasionally to add thoughts and value to our discussions with retailers about Retailer Label.
What do we REALLY want you to do?
To be the CHAMPION for the Duerr’s brands – ensuring that both within Duerr’s and amongst our customers and marketing agencies, we are developing brands that we understand, we are truly proud of and we know what makes them different and stand out. To be passionate, and possibly outspoken, and to make sure that the needs of our brands are not lost in the busy lives of our customers, our offices and factories! You will need to be hands on, if it needs sorting, it’s up to you.
Who will you work for?
Richard Duerr. Richard is our Sales and Marketing Director, has been with us for over 30 years and is a member of the Duerr’s family. Richard is straight talking, action focused and gets involved.
Who will work for you?
At present, you will be the only member of the marketing team (so you will really get the opportunity to put your mark on things). As a result, there are no reports however you will need to work closely with the Sales, Customer Service, NPD and Technical teams, as well as understanding what goes on in Operations and Supply Chain.
What is important to us?
We are a fast-growing company; however, we know that our own brands aren’t growing as fast as we want them to. We want to increase our control on our own future by nurturing and growing our brands. We want to increase our brands turnover from c. 15% of our turnover to 25%+
We want to ensure that we have the best product range, packaging, pricing and communications strategy.
How much will you have to spend on marketing?
That depends. We need to understand the cost and benefit of your plans and ideas. Where you convince us of your ideas, we will back them. As a privately-owned company, we can make long term decisions in the best interest of our business. We will expect you to create plans and budgets for Consumer Marketing, Trade Marketing, Research, PR, Design & Innovation.
What will we measure?
We will agree with you targets for sales, profit, market share and spend.
Who will you work with outside Duerr’s?
We currently work with Parker Williams (design), Cousins Davis (research), Democracy (PR), Kantar (market data), Whisper (gifting) and many others. We are considering licensed brands, so you may be working with Brand Owners and/or their agencies.
What we would want you to understand?
Our brands, our competitors, our customers and consumers. How we deliver plans that understand their needs and fit within our brand guidelines.
Where would you work?
We are based in Wythenshawe, Manchester. The role is office based though there may be a little UK based travel involved.
How many hours per week?
We think this role would be perfect for someone looking for a three-day working week. That requirement may change over time; however, we are prepared to be flexible and to adapt as the role grows.
Our description of you:
You have no less than 3 years’ experience working in FMCG marketing. In that time, you have been involved in working with multiple retailers, you have developed brands and have experience of making things happen in retail.
You are an excellent communicator, can influence others and work well within a team environment.
You are willing to learn and seeking to achieve, and you have a demonstrable record of getting things done.
You are computer literate – that means PowerPoint, Excel, Word and Outlook.
All applications for brand manager should be sent with a cover letter and CV to Phil Lynas at firstname.lastname@example.org
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