I LOVE MCR^® UNVEILS NEW PINK GIN IN COLLABORATION WITH DUERR’S JAM IN AID OF THE MAYOR’S CHARITY

In June 2019, I Love MCR^® unveiled a pink Strawberry Jam Gin, in partnership with Mancunian jam connoisseurs, F. Duerr & Sons Ltd.

This ‘Proper Pink’ Strawberry Jam Gin (38% ABV) was hand-crafted in small batches at the City of Manchester Distillery in the heart of Manchester flavoured with a Duerr’s classic strawberry jam.

The result was a sweet and sticky, strawberry jam flavoured gin, great paired with tonic or as part of a summer cocktail.

The Duerr’s jam bespoke product was created specifically for the I Love MCR^® Gin with 66g fruit per 100g of jam.

£1 of every bottle sold was donated to charity.  I Love MCR^®’s partner beneficiary charity is the We Love MCR Charity, their main aim is to improve the lives and life chances of the people of Manchester.

I Love MCR^® is the city brand and trusted symbol of civic pride adopted by Manchester, championing community, culture, diversity and unity.