Duerr's secure new Tesco listing | Blog

DUERR’S SECURE NEW TESCO LISTING

DUERR’S SECURE NEW TESCO LISTING

F Duerr and Sons Ltd, the UK’s oldest remaining independent family preserves producer, has secured a new listing with Tesco for their Clear Blossom Honey.

Previously dominated by own-brand products, the move by Tesco to introduce a new branded honey to the fixture follows on from TNS research revealing that speciality clear honey is outperforming any other product, with sales up 22% in 2008.

The honey market continues to go from strength to strength with the overall category up 9.9% YOY, and currently valued at £28m.

The listing is the first major success following a campaign by the management team at Duerr’s, who are best known for their production of marmalade and jam, to widen their proposition in the sweet spread market.

Along with jam, marmalade and honey, the full Duerr’s range includes peanut butter, mincemeat and condiments along with a selection of own-label products.

Richard Duerr, sales and marketing director, comments: “Consumers are becoming increasingly aware of the quality and provenance of their shopping basket and honey is no exception.

“The listing with Tesco is the first stage in a wider strategy to expand the range of Duerr’s products available to the consumer.”

Clear Blossom Honey is available in 454g from 800 Tesco stores nationwide RRP: £1.69

Share, print or download:

More Articles

CORRIES STARS LOVE MARMALADE!

Stars from Britain’s best-loved soap share their marvellous marmalade recipes! To celebrate their 125th birthday, marmalade makers Duerr’s invited the

Read more

It’s ‘chocs away’ this March with Easter Orange Marmalade with Dark Chocolate

It’s ‘chocs away’ for a new Easter taste sensation with the launch of a limited edition Orange Marmalade with Dark Chocolate; the connoisseur’s alternative to

Read more

DUERR’S NEW JAR LID SOLVES AGE OLD PROBLEM

New innovation makes opening jam jars easy A new innovation for glass jar lids is set to bring welcome relief

Read more
@duerrs1881 Instagram feed
[instagram-feed showbutton=false num=12 cols=6 imagepadding=0 showheader=false showfollow=false imageres=full]
@duerrs1881 Instagram feed