Richard Duerr interviewed by The Grocer

Richard Duerr interviewed by The Grocer

Trade bible The Grocer interviewed Richard Duerr in detail for their report on the Spreads market, published today.  Quoted in detail in a report that pointed to a decline in marmalade, Richard argued that in fact Duerr’s sales had grown and despite the double-digit growth in chocolate spread, “It is unlikely that chocolate spreads would ever catch up with jam and marmalade in terms of volume as they are too expensive to be an everyday commodity. “It is the value share of these that remains high.”

The report also included Richard’s insight into innovation within the market: “Most NPD seems to focus on taking a much-loved product and adding something to it, but in my experience it rarely works.  However, there are opportunities that have yet to be exploited.”

Furthermore The Grocer report allowed Richard to announce both the company’s rebrand, to be rolled out later this year, and promote the launch of the online Baking for Boys series.

Following the publication of the report, Duerr’s went on to announce nationwide some breathtaking facts about their marmalade:

• Duerr’s sells 200k jars a week – equating to 1000 an hour
• Its sales are up by 5% over last 12 months
•  Duerr’s produces 10m jars marmalade a year from 7.5 million oranges
•  This generates $650,000 annually for Spanish economy in sales of Seville orange