£5k jar of Marmalade! | Blog | Duerr's

£5K JAR OF MARMALADE!

£5K JAR OF MARMALADE!

Marmalade makers celebrate in style with a preserve worth £80 per serving

JAM and marmalade maker Duerr’s is marking its 125th birthday with a very special jar of marmalade costing more than £5,000!

It is packed with amazing ingredients including gold, vintage champagne and some of the world’s most expensive whisky as well as the finest oranges.

The commemorative 1kg jar contains £3,450 worth of Dalmore 62 whisky, £348 worth of vintage champagne, £120 of edible gold leaf all encased in a specially designed hand-crafted jar valued at £1,100

Spread evenly it works out at £76 per slice of toast with each mouthful costing an eye watering £11.

The special jar will be eventually be auctioned for charity on EBay later this year.

The rare Dalmore 62-year-old malt whisky used in the marmalade sells at £32,000 per bottle.

It also contains exclusive vintage champagne by Pol Roger, the Cuvee Winston Churchill 1996 supplied by Vineyards of France, which supplies finest wines from a selection of the many thousands of vineyards spread across France

James Sherry of Vineyards of France said: “The choice of this champagne is fitting because Winston enjoyed a full English breakfast with toast and marmalade and his favourite first tipple of the day was a glass of Pol Roger champagne, which he famously justified by saying: ‘In victory, deserve it. In defeat, need it.’”

Rockware Glass was approached to produce a fitting jar and its Innovations and NPD manager, Chris Todd, created an elegant crystal glass decanter, which is beautiful and simple in its design.

Chris said: “We wanted to create a unique jar that screamed luxury and celebrated the use of glass as a packaging medium, mixing modern design techniques with traditional glass production methods.”

Richard Duerr, Sales and Marketing Director at Duerr’s, comments: “We have been creating marmalade for 125 years and decided to do something extra special for our anniversary. Thanks to some exclusive ingredients and a priceless one-off designer jar we believe that we have created the world’s most expensive jar of marmalade.”

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