Duerr's secure new Tesco listing | Blog

DUERR’S SECURE NEW TESCO LISTING

DUERR’S SECURE NEW TESCO LISTING

F Duerr and Sons Ltd, the UK’s oldest remaining independent family preserves producer, has secured a new listing with Tesco for their Clear Blossom Honey.

Previously dominated by own-brand products, the move by Tesco to introduce a new branded honey to the fixture follows on from TNS research revealing that speciality clear honey is outperforming any other product, with sales up 22% in 2008.

The honey market continues to go from strength to strength with the overall category up 9.9% YOY, and currently valued at £28m.

The listing is the first major success following a campaign by the management team at Duerr’s, who are best known for their production of marmalade and jam, to widen their proposition in the sweet spread market.

Along with jam, marmalade and honey, the full Duerr’s range includes peanut butter, mincemeat and condiments along with a selection of own-label products.

Richard Duerr, sales and marketing director, comments: “Consumers are becoming increasingly aware of the quality and provenance of their shopping basket and honey is no exception.

“The listing with Tesco is the first stage in a wider strategy to expand the range of Duerr’s products available to the consumer.”

Clear Blossom Honey is available in 454g from 800 Tesco stores nationwide RRP: £1.69

Share, print or download:

More Articles

DUERR’S LAUNCHES NEW RANGE OF FAMILY JAMS

This spring stock up with a new range of fruity family jams from Duerr’s. With 45% fruit*, this range is

Read more

Bonfire Night Tips For Dogs

Make sure your Fireworks Night is a happy one for your furry friend too with these tips from the Kennel

Read more

Marmalade Flapjacks

Every day is a treat day when you make marmalade flapjacks using the oh so fruity Duerr’s Sunny Seville Fine

Read more
@duerrs1881 Instagram feed
[instagram-feed showbutton=false num=12 cols=6 imagepadding=0 showheader=false showfollow=false imageres=full]
@duerrs1881 Instagram feed