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Duerr’s create commemorative Jubilee Ma’amalade


Queen Elizabeth II joins list of royals honoured by the spread

 

Duerr’s is celebrating the Queen’s jubilee with commemorative Jubilee Ma’amalades for employees and 60 lucky Facebook fans, one for every year of the Queen’s reign.

Duerr’s, a family run company since 1881, launched its Proud to be British campaign in May, hosting clips on its website ranging from the marriage of the Duke and Duchess of Cambridge to The Queen’s coronation.

The one-off label for the luxurious marmalade comes in patriotic colours and features bunting as well as images from the Queen’s coronation in 1952.

Duerr’s is giving away 60 limited edition Jubilee Ma’amalades on its Facebook page over the jubilee weekend starting on Friday. To win, Facebook users just need to answer a question about the monarchy correctly.

Duerr’s is also celebrating the jubilee with a series of monarchy-related clips on its ‘proud’ website, which celebrates the best of British every morning. The Queen’s coronation and the Queen Mother’s 100th birthday celebrations are set to be unveiled at breakfast time with QR codes on marmalade jars linking to the content. Brits will be able to enjoy quintessentially British moments over a quintessentially British breakfast.

Marmalade has very royal origins beginning with Queen Mary Tudor who used a mélange of quinces, orange peel, sugar, almonds and mace to help her get pregnant when in 1608 marmalade was widely believed to be an aphrodisiac.

Mary Queen of Scots was also reputed to have used orange marmalade, sent from her childhood home in France, as a medicine. One historical account holds that marmalade was created by a doctor treating Mary for seasickness by mixing crushed sugar with oranges. The story infers the term marmalade is a derivation of “Marie est malade,” a French phrase roughly meaning “Mary’s illness.”

Richard Duerr, Sales and Marketing Director comments: “The staff here are incredibly enthusiastic about the jubilee and are behind our Proud to be British campaign.

“60 years on the throne is a fantastic achievement and under the Queen’s reign our business has grown to become the largest independent producer of jams and marmalades in the UK. At times like this, it’s fitting to reflect on how we’ve all changed in the past 60 years, our Jubilee Ma’amalade does just that.”

The earliest record of marmalade on British shores is 7th March 1495, when it first arrived at the Port of London from Portugal. The entry into the port log in March of that year is believed to be the first ever written record of the word marmalade.

 

Terms and conditions

Open to UK residents aged 21 years or over, excluding employees of Duerr's,and anyone else connected with this promotion.
The Promoter accepts no responsibility for entries which are delayed, corrupted or otherwise rendered invalid owing to technical errors or malfunctions.
The Promoter reserves the right to select alternative winners, should an original winner fail to validate his/her identity and age to the Promoter’s satisfaction and within the time period set out above.
The prizes are as stated, are non-transferable and there is no cash alternative.
The Promoter reserves the right to award an alternative prize of equal or greater value should the original prize become unavailable for any reason.
The Promoter reserves the right to withdraw or amend this promotion in the event of any unforeseen circumstances outside its reasonable control.
The decision of the Promoter in all matters connected to this draw is final and no correspondence will be entered into.
Entrants are deemed to have accepted these terms and conditions by participating in this promotion.
Promoter: Democracy PR Ltd, 62 Beech Road, Chorlton

 

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