In the first quarter of 2009, Duerr’s, the North West sweet spread and condiments producer, has reported 106% growth for their Moss Farm range of value products.Relaunched in January 2009, the Moss Farm range is sold predominantly through discount retailers, cash and carries and independents and includes a selection of jams, marmalades, honey, peanut butter and condiments.The boom in sales is reflected in TNS data indicating that discount supermarkets Lidl and Aldi have significantly greater percentage shares of the jam, preserves and honey market than their total grocery shares, with consumers choosing to stock up on cupboard essentials at stores that offer better value.
The Moss Farm range is now valued at £2M and Duerr’s has ambitious plans to grow market penetration throughout 2009.
Richard Duerr, sales and marketing director comments “The economic downturn means consumers are placing greater importance on price – but that doesn’t mean they are prepared to compromise on quality.
“Moss Farm offers the consumer a good product at a great price and the confidence that 126 years of family experience has gone into making the range.”
The full range includes Thick Cut Marmalade, Fine Cut Marmalade, Strawberry Jam, Mixed Fruit Jam, Ginger Jam, Peanut Butter, Pure Clear Honey, Pure Set Honey, Crunchy Peanut Butter, Horseradish Sauce, Bramley Apple Sauce, Mint Sauce and English Mustard.
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