Sindy - Duerr's


From her launch by Pedigree Dolls and Toys in 1963, until she was retired from British shelves in 2009, Sindy was the staple of British little girls’ toyboxes.

A UK best seller in 1968 and 1970, Sindy was a British counterpart to Barbie whose appeal was her wholesome good looks. Sindy’s clothing reflected the fashion in the UK at that time; at the height of Beatlemania she even had a boyfriend named Paul and in the 80s she sported puffballs and evening dresses created by the Emanuels, Princess Diana’s wedding dress designers.

Now, as she approaches her 50th birthday, Pedigree are looking for a buyer to revive the Sindy brand. They are planning to relaunch with a 50th anniversary range; priced at about £15, Sindy will have eyelash extensions, purple hair and light-blue legwarmers and will be aimed at pre-school aged girls.

Image credit: libertygracy0

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