F Duerr & Sons Ltd, the UK’s oldest remaining family owned preserves manufacturer, has joined the CowParade with the sponsorship of “Mooer’s Moomalade”, the marmalade cow.

Duerr’s commissioned local designer Ben Cook to create a unique design for their cow. Working closely with Duerr’s, Ben came up with the final design for Moomalade; “I wanted to marry the two diverse concepts of cows and marmalade in an entertaining fashion.” Mooer’s Moomalade will be one of a herd of over a hundred CowParade bovines which will graze the streets and squares of Manchester when the world’s most successful public art exhibition “moo”ves into town from 14 June to 12 September.

CowParade provides Mancunians with a once in a lifetime viewing experience and will showcase the city’s creativity on a global stage and be the largest public art event ever hosted by Manchester.

Business Investment in CowParade has a long term legacy as the cream of the herd will be auctioned at a gala event and the rest at an on-line auction. Substantial proceeds will benefit Manchester Kids, which supports locally based children’s and young people’s charities and was Duerr’s chosen charity for 2003.

Mark Duerr, managing director of Duerr’s said; “CowParade will be an exciting and fun event. We are delighted to be actively involved whilst knowing that the charity which is dear to our hearts will benefit.”

Manchester Kids is the registered charity (No 1087854) of Key 103 and Magic 1152, which aims to help make a difference to children all over Greater Manchester. The charity focuses primarily on recreation facilities in areas of urban deprivation and on children who are living in poverty or suffering abuse or distress.