MANCHESTER jam makers Duerr’s has created a marmalade perfume combining Spanish oranges with water from the River Irwell.
The fruity fragrance has been crafted by experts as part of the company’s 125th birthday celebrations.
And bosses at Duerrs hope the new L’eau de Marmalade will be a hit with men and women.
The perfume has used Seville oranges to re-create the fruity essence of Spain’s finest export while not forgetting its Manchester roots with a drop of the River Irwell.
The unisex cologne combines the spicy essence of cinnamon and a hint of citrus to induce the feel good factor reminiscent of eating marmalade.
The company has produced a sample batch and if the trials are successful it could be in the shops by October.
Dr David Holmes from Manchester University comments: “Marmalade is a quintessential British food which has been eaten by us since the 15th Century. It was originally a preserve only enjoyed by royalty and the very rich, but more recently it has become a well known spread at the breakfast table, becoming a comfort food spread thickly on buttered toast.
“The citrus smell of oranges and the bitter taste of marmalade is distinctive and like many food flavours such as vanilla and cinnamon which are used in perfumes the pleasure of tasting and smelling oranges is closely linked which explains why many Duerr’s customers requested the cologne.”
Richard Duerr, Director of Marketing for Duerr’s, comments; ‘We have been creating marmalade for 125 years and have always used the finest oranges from Seville.
“There has always been an association between taste and smell and L’eau de Marmalade incorporates these two senses and the fragrance really captures the smell of Seville.”
Family run jam & marmalade producers Duerr’s are celebrating their 125th birthday this year and so to mark the occasion they questioned 3000 people to find which celebrity we’d most like to preserve for the next 125 years!
THE GREAT BRITISH PRESERVE
Richard Duerr comments: “Celebrating a 125th birthday gets you thinking about how far you’ve come and what you’ve achieved and what the world will look like in another 125 years. We comissioned the survey to celebrate our birthday to discover who the British public would like to preserve.”
Top 10 celebs we’d most like to preserve are:
- WAYNE ROONEY 33%
- ROBBIE WILLIAMS 16.5%
- PETER KAY 15%
- FREDDIE FLINTOFF 11%
- SIMON COWELL 8.5%
- CHARLOTTE CHURCH 5%
- J K ROWLING 4.5%
- RICHARD BRANSON 3%
- JONNY WILKINSON 2.5%
- NOEL GALLAGHER 1%
DESIGN IT FOR DUERR’S
Children in the North West have been invited to be a part of history! Duerr’s have enlisted the help of youngsters in the region by launching a competition which challenges them to design a 125th anniversary label for special edition marmalade.
The winning entry will see their design on jars of Duerr’s marmalade on supermarket shelves across the country! The winning designer and five of their friends will also win a guided tour of the Duerr’s factory to see how the famous marmalade is made.
Richard Duerr comments: “To celebrate this very special birthday we wanted to do something a bit different which would engage the people of the North West, where our family business started and has continued to grow in the last 125 years.
This competition, we hope, will inspire youngsters to get artistic with the chance of seeing their designs on supermarket shelves across the UK. We are very much looking forward to seeing the entries coming in.”
Duerr’s are continuing the celebrations throughout the rest of 2006 !