Month: March 2009

DUERR’S SECURE NEW TESCO LISTING

Posted on by Sally Addenbrook

F Duerr and Sons Ltd, the UK’s oldest remaining independent family preserves producer, has secured a new listing with Tesco for their Clear Blossom Honey.

Previously dominated by own-brand products, the move by Tesco to introduce a new branded honey to the fixture follows on from TNS research revealing that speciality clear honey is outperforming any other product, with sales up 22% in 2008.

The honey market continues to go from strength to strength with the overall category up 9.9% YOY, and currently valued at £28m.

The listing is the first major success following a campaign by the management team at Duerr’s, who are best known for their production of marmalade and jam, to widen their proposition in the sweet spread market.

Along with jam, marmalade and honey, the full Duerr’s range includes peanut butter, mincemeat and condiments along with a selection of own-label products.

Richard Duerr, sales and marketing director, comments: “Consumers are becoming increasingly aware of the quality and provenance of their shopping basket and honey is no exception.

“The listing with Tesco is the first stage in a wider strategy to expand the range of Duerr’s products available to the consumer.”

Clear Blossom Honey is available in 454g from 800 Tesco stores nationwide RRP: £1.69

MOSS FARM VALUE RANGE

Posted on by Sally Addenbrook

In the first quarter of 2009, Duerr’s, the North West sweet spread and condiments producer, has reported 106% growth for their Moss Farm range of value products.Relaunched in January 2009, the Moss Farm range is sold predominantly through discount retailers, cash and carries and independents and includes a selection of jams, marmalades, honey, peanut butter and condiments.The boom in sales is reflected in TNS data indicating that discount supermarkets Lidl and Aldi have significantly greater percentage shares of the jam, preserves and honey market than their total grocery shares, with consumers choosing to stock up on cupboard essentials at stores that offer better value.

The Moss Farm range is now valued at £2M and Duerr’s has ambitious plans to grow market penetration throughout 2009.

Richard Duerr, sales and marketing director comments “The economic downturn means consumers are placing greater importance on price – but that doesn’t mean they are prepared to compromise on quality.

“Moss Farm offers the consumer a good product at a great price and the confidence that 126 years of family experience has gone into making the range.”

The full range includes Thick Cut Marmalade, Fine Cut Marmalade, Strawberry Jam, Mixed Fruit Jam, Ginger Jam, Peanut Butter, Pure Clear Honey, Pure Set Honey, Crunchy Peanut Butter, Horseradish Sauce, Bramley Apple Sauce, Mint Sauce and English Mustard.