Category: Press Releases

F Duerr and Sons Ltd, the UK’s oldest remaining independent family preserves producer, has secured a new listing with Tesco for their Clear Blossom Honey.

Previously dominated by own-brand products, the move by Tesco to introduce a new branded honey to the fixture follows on from TNS research revealing that speciality clear honey is outperforming any other product, with sales up 22% in 2008.

The honey market continues to go from strength to strength with the overall category up 9.9% YOY, and currently valued at £28m.

The listing is the first major success following a campaign by the management team at Duerr’s, who are best known for their production of marmalade and jam, to widen their proposition in the sweet spread market.

Along with jam, marmalade and honey, the full Duerr’s range includes peanut butter, mincemeat and condiments along with a selection of own-label products.

Richard Duerr, sales and marketing director, comments: “Consumers are becoming increasingly aware of the quality and provenance of their shopping basket and honey is no exception.

“The listing with Tesco is the first stage in a wider strategy to expand the range of Duerr’s products available to the consumer.”

Clear Blossom Honey is available in 454g from 800 Tesco stores nationwide RRP: £1.69

Duerr’s launch campaign to encourage the bear to ditch the yeast and return to marmalade on National Marmalade Day (15 February 2009).

Marmalade lovers across the globe are being called into action on National Marmalade Day (15 February 2009) to get Paddington Bear to ditch his recent flirtation with yeast and return to his true love of Marmalade sandwiches.

The loveable bear from Darkest Peru has been a part of our childhoods since 1958 famed for his old brush hat, battered suitcase . . . and love of marmalade sandwiches.

Then in 2007, Paddington Bear began a curious flirtation with a love-it or hate-it kind of spread with a large marketing budget behind them and a desire to profit from the publics affection.

No more! National Marmalade Day marks the start of a comprehensive campaign to bring Paddington back to marmalade.

Spearheading the campaign is marmalade maker Richard Duerr, whose family has been producing the orange stuff for five generations (or 126 years). He cries: “It’s only been eighteen months and already the nation is starting to become confused about what this small bear likes to eat.

“National Marmalade Day marks the start of a campaign that will wage a war on the organisations who seek to separate Paddington from his marmalade sandwiches.

“Anyone wanting to be a part of the campaign can join us on www.paddingtonlovesmarmalade.com, facebook or twitter.”

In a direct plea to the bear himself, Duerr adds: “Come back to us Paddington – we know they made you do it.”

The full details of the planned campaign are currently being finalised – but anyone wishing to make a suggestion can do so by emailing paddington@paddingtonlovesmarmalade.com

Duerr’s is launching a premium range of preserves as part of their ongoing commitment to market innovation.

F Duerr and Sons Ltd, the UK’s oldest remaining family owned preserves producer, has developed a range of five premium preserves that capture all the natural flavours of the fruit with no added colours or flavourings to deliver a fruit packed preserve ideal for desserts, cakes, scones or simply spreading on toast.

The range, available in 454g jars, includes:

The jars package together their latest innovation with their strong family heritage. Homage is paid to Mary Duerr, who started the business by making Jams in her own kitchen in Manchester for her husband Fred, with the emphasis on quality unadulterated ingredients.

The jars also feature the message ‘A family business since 1881’ along with a local “Produced In The North West” provenance stamp.

Richard Duerr, Sales and Marketing Director, comments: “The launch of the premium preserves is another step into our ongoing commitment to offer quality products made with quality ingredients”.

“For 125 years our family has been producing the finest products for Britain’s breakfast tables – we want our customers to know that each jar of our premium preserves is made with the care and attention that only an experienced family business can lavish on the recipes it produces, our aim was to create a product that was a close as possible to what Mary would have produced back in 1881 and we think that she would be pleased with the result.”

The range of premium preserves will be supported with retailer specific promotional campaigns and underpinned by a nationwide PR programme to convey the premium quality of the brand.

Marmalade makers celebrate in style with a preserve worth £80 per serving

JAM and marmalade maker Duerr’s is marking its 125th birthday with a very special jar of marmalade costing more than £5,000!

It is packed with amazing ingredients including gold, vintage champagne and some of the world’s most expensive whisky as well as the finest oranges.

The commemorative 1kg jar contains £3,450 worth of Dalmore 62 whisky, £348 worth of vintage champagne, £120 of edible gold leaf all encased in a specially designed hand-crafted jar valued at £1,100

Spread evenly it works out at £76 per slice of toast with each mouthful costing an eye watering £11.

The special jar will be eventually be auctioned for charity on EBay later this year.

The rare Dalmore 62-year-old malt whisky used in the marmalade sells at £32,000 per bottle.

It also contains exclusive vintage champagne by Pol Roger, the Cuvee Winston Churchill 1996 supplied by Vineyards of France, which supplies finest wines from a selection of the many thousands of vineyards spread across France

James Sherry of Vineyards of France said: “The choice of this champagne is fitting because Winston enjoyed a full English breakfast with toast and marmalade and his favourite first tipple of the day was a glass of Pol Roger champagne, which he famously justified by saying: ‘In victory, deserve it. In defeat, need it.’”

Rockware Glass was approached to produce a fitting jar and its Innovations and NPD manager, Chris Todd, created an elegant crystal glass decanter, which is beautiful and simple in its design.

Chris said: “We wanted to create a unique jar that screamed luxury and celebrated the use of glass as a packaging medium, mixing modern design techniques with traditional glass production methods.”

Richard Duerr, Sales and Marketing Director at Duerr’s, comments: “We have been creating marmalade for 125 years and decided to do something extra special for our anniversary. Thanks to some exclusive ingredients and a priceless one-off designer jar we believe that we have created the world’s most expensive jar of marmalade.”

Stars from Britain’s best-loved soap share their marvellous marmalade recipes!

To celebrate their 125th birthday, marmalade makers Duerr’s invited the stars of Coronation Street to discover their recipes using the nation’s favourite preserve with the hope of raising funds for Manchester based children’s charity, Manchester Kids.

Susie Blake (Bev) – Cheese on toast with Marmalade
“Marmalade is so versatile and shouldn’t be restricted to the breakfast table! I like to use it as a chutney and my favourite recipe is to spread a thin layer on buttered toast, top with mild cheddar cheese and then place under the grill until the cheese melts and bubbles – a delicious snack.”

Jennie McAlpine (Fiz) – Marmalade & Ginger Chicken
“I love marmalade, its brilliant to spice up boring food! I like to make a marmalade marinade using thick cut preserve and adding freshly grated ginger. You can then spread over chicken breasts as thick as you like and then wrap in foil and pop in the oven for 20-25 mins – looks dead posh, but in fact is so easy to do.”

Richard Fleeshman (Craig) – Marmalade on crumpet
“Marmalade is the ultimate comfort food to me, I enjoy spreading it thickly on a buttered crumpet instead of toast, washed down with a brew, this is the perfect way to start the day.”

Helen Flannigan (Rosie) – Marmalade & Honey Porridge
“Porridge is really good for you and keeps me going until lunch, but it’s boring! Just add a generous dollop of honey and marmalade and mix in for gorgeous breakfast treat.”

Samia Smith (Maria) – Chocolate Orange Bananas
“I love shredless marmalade on toast, but for something a bit different smothering bananas with shredless marmalade, sprinkle on some brown sugar, wrap in tin foil and either place in the oven or BBQ for a few minutes. Once cooked place in a bowl and add vanilla ice cream and chocolate sauce – amazing!

Julia Howarth (Claire) – Citrus Roast Lamb

“I love the combination of bitter sweet you get with marmalade, my favourite recipe is Citrus Roast Lamb. All you need to do is take a normal joint of Lamb and instead of covering with mint or rosemary, cover with a thick layer of marmalade and freshly grated lemon zest. Cook the joint as normal, but a totally unique flavour with a crispy zesty topping.”

Alan Halsall (Tyrone) – Marmalade Pizza
“It may sound strange but marmalade on pizza is top! I discovered it by accident when my cupboards were bare, one of the only ingredients I has was marmalade. I use ready-made bases and spread with marmalade thickly on top, then get creative! I usually add ham, pineapple chunks and then top with mozzarella cheese.”

Vicky Binns (Molly) – Wensleydale and Marmalade Wrap
“I love the tangy flavour of marmalade, I find it goes perfectly with cheese. My favourite recipe is so easy to make, take one soft tortilla warp and spread a thick layer of fine cut marmalade all over. Then crumble some mild Wensleydale cheese on top, cherry tomatoes and rocket and then role up into a wrap – perfect for a quick bite!”

For every jar of Duerr’s marmalade sold in September Duerr’s will donate 1p to Manchester Kids with a minimum donation of £5000.00.

Manchester Kids is a charity especially for children in Manchester and Greater Manchester. It belongs to radio stations, Key 103 and Manchester’s Magic 1152.Manchester Kids is a grant giving charity, supporting voluntary and community groups who make a difference to the lives of local children: children with serious illnesses or disabilities; and children who experience poverty, abuse, neglect or distress.